A painted white house with a tiled roof on its own walled hill, under a wide blue sky, with marigold fields around it.

The software arm of NVSX, Pune

Stop renting software. Own it.

Custom software, automations and AI, built for one business and owned by it.

Example: an operations app for Kaveri Foods, a made-up business, with sample data.

Software that fits how you already work.

We build the dashboards, AI phone agents, WhatsApp follow-up, AI content and websites your business runs on. You get the full code at handover, and your data stays yours.

1

Run the business

  • Internal tools and dashboards
  • Quotes, invoices, orders and CRMs
  • Reports that make themselves
  • Private AI on your own machines
See the dashboard example
2

Answer every customer

  • WhatsApp and lead follow-up
  • AI phone agents and assistants
  • Customer portals and booking apps
See the enquiry desk example
3

Bring in new work

  • AI content in your own voice
  • Websites that bring in enquiries
  • Anything else made for one business
See the website example

See it working.

Five examples. Each one runs on sample data for a made-up business called Kaveri Foods, a sweets and snacks maker in Pune.

Example · WhatsApp enquiry desk

Every enquiry answered, quoted and followed up.

The problem
“Enquiries go cold before we reply.”
What we'd build
One inbox for WhatsApp, the website and ads. The AI drafts a reply in seconds and your team approves it.
  1. 1Priya asks about hampers on WhatsApp
  2. 2The AI drafts a reply with the price
  3. 3Meera approves it, and it sends
  4. 4The quote and a follow-up are set
How the whatsapp enquiry desk works

Example · AI phone agent

No missed calls, and every caller logged.

The problem
“I miss calls after hours.”
What we'd build
An AI that answers your phone, books the slot and writes down the lead. It hands over to a person when it should.
  1. 1Rohit calls at 9:47 pm, after hours
  2. 2The AI answers and holds a pickup slot
  3. 3It books him in and writes down the lead
  4. 4The team gets a summary on WhatsApp
How the ai phone agent works

Example · Manager dashboard

Your numbers every morning, without spreadsheets.

The problem
“I never know my numbers in time.”
What we'd build
One screen for the whole business. Ask how the week went and get the answer, with low stock flagged.
  1. 1Meera asks how the week went
  2. 2The numbers and the answer come back
  3. 3Low stock is flagged, a reorder drafted
  4. 4She approves the reorder in one tap
How the manager dashboard works

Example · AI content

A week of posts from one short brief.

The problem
“Posting takes hours we don't have.”
What we'd build
Drafts for Instagram, WhatsApp and the blog in your own voice. Your team edits and approves before anything goes out.
  1. 1Meera writes a one-line brief
  2. 2The AI drafts three posts in your voice
  3. 3She changes one line and approves
  4. 4The posts land in the calendar
How the ai content works

Example · Website

A website you own that brings in work.

The problem
“My website doesn't bring in work.”
What we'd build
A fast site built to bring enquiries, on a phone first, with every form landing in your enquiry desk.
  1. 1The page is built, and works on a phone
  2. 2A visitor sends an enquiry from the form
  3. 3It lands in the enquiry desk
  4. 4Your team answers it from there
How the website works

Rented software charges you every month, forever.

Move the slider to see how many monthly fees renting adds up to over three years.

5

Renting

180monthly fees over 3 years

  • A fee for every person, every month
  • Their template, not how you work
  • Your data in their system
  • Price rises you can't refuse
  • Leave, and you start again

Owning, with Freehold

1build, on one itemised quote

  • One itemised quote for the build
  • Built around how you already work
  • The full code and data are yours
  • Runs on your accounts, or ours if you prefer
  • No lock-in, ever

5 people for 3 years is 180 monthly fees. Owning it is 1 build.An illustration of how each model works, not a price comparison.

Three steps, and it's yours.

  1. Step 1

    Tell us what slows you down.

    A short call. We listen and look at how your team works today. Then you get an itemised quote for your exact build.

  2. Step 2

    We build it, and show you as we go.

    Regular check-ins while we build. We test everything and show it working before handover.

  3. Step 3

    We hand you the keys.

    The full code, your data and the documents are yours. Three months of free fixes are included, then a support plan only if you want one.

What you own at the end

  • The full code
  • All your data
  • The accounts it runs on, if you choose
  • The documents to run it

Built by NVSX, in Pune.

Freehold is the software arm of NVSX, which has built custom PCs and AI workstations to order since 2018. Freehold brings the same habits to software: built to order, tested before handover, itemised quotes, one number to call, and a workshop you can visit.

Building to order since
2018
PCs built in the Baner workshop
1,000+
Brands NVSX is authorised for
25

What owners ask us.

Something we haven't answered? Ask us directly.

What does it cost?

There are no set prices. We talk about what you need, then send an itemised quote for your build. Nothing about it is compulsory or monthly.

How long does it take?

It depends on what we build. Your quote includes a plan with the steps, before anything starts.

Who hosts it, and on whose accounts?

Your choice. We can set it up on accounts in your name, or run it on our hosting, and you can move it to your own accounts at any time.

What if something breaks?

Every project includes three months of free fixes and support. After that, you can take a monthly plan with us. Or, because the code is yours, any developer can work on it.

What if Freehold stops existing?

You keep working. You own the code, the data and the documents, so any developer can pick it up.

Can it work with what we already use?

Usually, yes. WhatsApp, phone lines, spreadsheets, accounting software and your website can all connect to what we build. We'll check yours in the first conversation.

Is our data safe with AI?

Your data stays in your accounts, and your team approves what the AI sends out. If you want, the AI can run on a computer in your office, so nothing leaves.

Tell us what slows your business down.

A few lines is enough. We reply on WhatsApp, then we talk.

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